1. Increasing knowledge

an old adage puts it, "the best investment you can ever make is an investment in yourself".

Great entrepreneurs invest and continue to invest in their knowledge base. Legendary investor Warren Buffett reads five to six hours a day. Mark Zuckerberg took Mandarin (Chinese) lessons and now uses the language to expand his business in China, the largest economy in the world.

Businessmen like Buffett and Zuckerberg understand that enhancing and growing their skills and abilities is critical to the survival of their business.

2. Building a Network

It’s said "Your Network is Your Net-Worth"

Sometimes the connections you have are worth much more than money. An entrepreneur with a powerful network has access to influential people in media, potential investors, high-quality talent and business partners.

Networking events are a great way to build your Networks. In addition to increasing the number of people you know, they can improve your networking and communication skills. This ultimately results in having more referrals for your business, and that is good because business referrals are much cheaper than advertising and they creates more opportunities for repeat business.

3. Getting known.

It is often said, "If nobody knows you, nobody can do business with you."

Luckily, entrepreneurs have no excuse to remain in obscurity. Social networking platforms and mobile apps such as Facebook, Twitter, LinkedIn and YouTube allow anyone to build a brand at virtually no cost.

More importantly they provide entrepreneurs with the ability to sustain and build relationships with old and new clients, while introducing them to new markets.

One must grab the opportunity to speak at public events, as this is another way to market yourself as an expert and a great way to promote your business to a captive audience. Sharing knowledge and information is a way to establish yourself, and your business. The more you are known, the more people trust you, and thus the more clients you bring in to your business.